PREPARING YOUR GROUND
Preparation and planning, and an understanding of the international selling process will minimise your costs and maximise your opportunity for profit. Exportaid and our partners will provide help with the following preparatory steps:
- Establishing terms and conditions of business
- Protection of intellectual property rights
- Compliance with technical and regulatory requirements in your target markets
- International trade procedures and documentation
- Weights and measures and logistics
- Communication, exhibition planning, promotion and marketing material
- Standardised documentation and marketing packs
- Website, advertising and editorial placement, and social media plan
- Currency accounts and currency exchange
- Competitor analysis
HANDLING YOUR INTERNATIONAL ENQUIRIES
Exportaid will help to generate sales enquiries and to efficiently handle new enquiries:
- Analysis and classification of existing customer portfolio
- Lead generation and directory profile
- Prioritising new customer enquiries
- Enquiries in other languages
- Time based response templates and follow up systems
- Establishing a samples strategy
ENHANCING YOUR PRODUCT SALES
Exportaid are always looking for new products to represent. We are looking for:
- High quality niche products
- Products with significant unique selling points
- New innovations
- Products that match our ethical stance
- Products that have minimal environmental impact
- Profitable products
Please contact us if your products meet some or all of the above criteria.
SELECTING THE RIGHT PARTNERS
Most companies seem to work with Sales Agents or Distributors, but there are many different routes into a new market. Exportaid helps you to formulate a strategy to suit each target market and to locate the right partner companies:
- Helping you to identify what you need from an overseas business partner
- Identifying the best route into each target market
- Selecting your international partner network
- Managing and monitoring performance through goals and objectives
- Knowing their market as well as they know it themselves
- Formal contracts
STRATEGIC PARTNERSHIPS
The world of business has changed dramatically in recent years, and there is an increasing tendency for companies to collaborate in winning new business and maintaining existing business, often companies who would otherwise have remained firmly in competition with each other.
Strategic Partnerships can take a variety of forms, from a collaboration on a specific, time-limited project to a full Joint Venture. Working together can be a useful way of succeeding against larger competitors. Exportaid will help you to consider the opportunities that are open to you.
